Crisis Communication: The Role of the Public Information Officer

This introductory level course builds upon ICS 100, providing participants with an overview of key duties and responsibilities of an Information Officer in an All Hazard Incident Management Team (AHIMT).

This PIO course is designed to familiarize participants with the concepts underlying the PIO role and provide a basic understanding of the PIO function for those new to the position.  Additionally, it can offer those in executive-level roles the necessary knowledge of the PIO role and responsibilities during an emergency situation as well as preparation in an organization.

With a view toward validating emergency planning documents and competencies of role players within the Emergency Operations Centre and On-Site Command, realistic tabletop exercises are used to reinforce the teachings of the course curriculum. The course includes a review of real-time interviews and briefings gone wrong and properly handled. Participants will also engage in the preparation of media advisories, releases, and real-time media scenarios.

Specific Course Topics

• The importance of emergency public information and of being proactive.
• Role and functions of the PIO.
• Types of written products used in public information activities.
• Preparation techniques that contribute to a successful media interview.
• The 8-Step Model for Strategic Communications to a public awareness campaign.

Duration

1 Day

Pre-requisites

While not required, ICS I-100, Introduction to the Incident Command System or I-402, ICS for Executives are recommended pre-requisites.